New Consumer Behavior Theories from Japan - Advances in Japanese Business and Economics - Akira Shimizu - Books - Springer Verlag, Singapore - 9789811611261 - April 21, 2021
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Akira Shimizu
New Consumer Behavior Theories from Japan - Advances in Japanese Business and Economics 2021 edition

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This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers.

212 pages, 61 Illustrations, color; 7 Illustrations, black and white; XI, 212 p. 68 illus., 61 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2021
ISBN13 9789811611261
Publishers Springer Verlag, Singapore
Pages 212
Dimensions 150 × 220 × 20 mm   ·   506 g

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