New Consumer Behavior Theories from Japan - Advances in Japanese Business and Economics - Akira Shimizu - Books - Springer Verlag, Singapore - 9789811611292 - April 22, 2022
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New Consumer Behavior Theories from Japan - Advances in Japanese Business and Economics 2021 edition

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This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers.


212 pages, 61 Illustrations, color; 7 Illustrations, black and white; XI, 212 p. 68 illus., 61 illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 22, 2022
ISBN13 9789811611292
Publishers Springer Verlag, Singapore
Pages 212
Dimensions 150 × 220 × 10 mm   ·   322 g

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