Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing - Miles, Christopher (Queen Mary, University of London, UK) - Books - Taylor & Francis Ltd - 9781138667273 - April 20, 2018
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Miles, Christopher (Queen Mary, University of London, UK)
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing 1st edition

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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2018
ISBN13 9781138667273
Publishers Taylor & Francis Ltd
Pages 216
Dimensions 235 × 159 × 17 mm   ·   442 g
Language English  

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