Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research - Miles, Christopher (Queen Mary, University of London, UK) - Books - Taylor & Francis Ltd - 9780415801713 - March 18, 2010
In case cover and title do not match, the title is correct

Miles, Christopher (Queen Mary, University of London, UK)
Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research 1st edition

Price
$ 241.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 15 - 27
Get notified about new Miles, Christopher (Queen Mary, University of London, UK) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

256 pages, 7 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 18, 2010
ISBN13 9780415801713
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 154 × 235 × 19 mm   ·   482 g
Language English  

More by Miles, Christopher (Queen Mary, University of London, UK)

Show all

More from the same publisher

See all of Miles, Christopher (Queen Mary, University of London, UK) ( e.g. Paperback Book and Hardcover Book )