Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research - Miles, Christopher (Queen Mary, University of London, UK) - Books - Taylor & Francis Ltd - 9781138008823 - July 3, 2014
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Miles, Christopher (Queen Mary, University of London, UK)
Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research 1st edition

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

256 pages, 7 Line drawings, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2014
ISBN13 9781138008823
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 10 mm   ·   340 g
Language English  

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