Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing - Miles, Christopher (Queen Mary, University of London, UK) - Books - Taylor & Francis Ltd - 9780367734787 - December 18, 2020
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Miles, Christopher (Queen Mary, University of London, UK)
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing 1st edition

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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

216 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2020
ISBN13 9780367734787
Publishers Taylor & Francis Ltd
Pages 216
Dimensions 150 × 220 × 10 mm   ·   410 g
Language English  

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