Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management - Ghalia Boustani - Books - Taylor & Francis Ltd - 9781138586963 - August 20, 2019
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Ghalia Boustani
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management 1st edition

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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

116 pages, 2 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 2019
ISBN13 9781138586963
Publishers Taylor & Francis Ltd
Pages 116
Dimensions 224 × 144 × 8 mm   ·   280 g
Language English  

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