Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management - Ghalia Boustani - Books - Taylor & Francis Ltd - 9781032570389 - May 31, 2023
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Ghalia Boustani
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management

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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

126 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9781032570389
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 138 × 214 × 15 mm   ·   168 g

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