The Handbook of Brand Management Scales - Zarantonello, Lia (University of Bath, UK) - Books - Taylor & Francis Ltd - 9781032868523 - September 14, 2026
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Zarantonello, Lia (University of Bath, UK)
The Handbook of Brand Management Scales 2nd edition

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$ 194.49
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Expected delivery Sep 22 - Sep 25, 2026
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses. This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released September 14, 2026
ISBN13 9781032868523
Publishers Taylor & Francis Ltd
Pages 482
Dimensions 150 × 220 × 20 mm   ·   453 g

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