The Handbook of Brand Management Scales - Zarantonello, Lia (University of Bath, UK) - Books - Taylor & Francis Ltd - 9780415742955 - August 4, 2015
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Zarantonello, Lia (University of Bath, UK)
The Handbook of Brand Management Scales 1st edition

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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

330 pages, 2 black & white illustrations, 67 black & white tables, 2 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 4, 2015
ISBN13 9780415742955
Publishers Taylor & Francis Ltd
Pages 310
Dimensions 241 × 164 × 24 mm   ·   636 g
Language English  

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