The Handbook of Brand Management Scales - Zarantonello, Lia (University of Bath, UK) - Books - Taylor & Francis Ltd - 9780415742962 - August 3, 2015
In case cover and title do not match, the title is correct

Zarantonello, Lia (University of Bath, UK)
The Handbook of Brand Management Scales 1st edition

Price
$ 101.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Aug 5 - 17
Get notified about new Zarantonello, Lia (University of Bath, UK) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

324 pages, 2 black & white illustrations, 67 black & white tables, 2 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2015
ISBN13 9780415742962
Publishers Taylor & Francis Ltd
Pages 310
Dimensions 236 × 159 × 24 mm   ·   510 g
Language English  

More from the same publisher

See all of Zarantonello, Lia (University of Bath, UK) ( e.g. Hardcover Book and Paperback Book )