Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research - Foxall, Gordon (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9780415717533 - July 9, 2013
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Foxall, Gordon (Cardiff University, UK)
Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research 1st edition

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

200 pages, 11 Tables, black and white; 2 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2013
ISBN13 9780415717533
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 150 × 220 × 10 mm   ·   370 g
Language English  

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