Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action - Foxall, Gordon (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9781138778207 - October 17, 2017
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Foxall, Gordon (Cardiff University, UK)
Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action 1st edition

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This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

174 pages, 6 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2017
ISBN13 9781138778207
Publishers Taylor & Francis Ltd
Pages 174
Dimensions 232 × 155 × 11 mm   ·   292 g
Language English  

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