Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research - Foxall, Gordon (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9780415477604 - August 19, 2009
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Foxall, Gordon (Cardiff University, UK)
Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research 1st edition

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

200 pages, 2 black & white illustrations, 11 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 19, 2009
ISBN13 9780415477604
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 157 × 235 × 17 mm   ·   404 g
Language English  

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