Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research - Skalen, Per (Stanford University, USA) - Books - Taylor & Francis Ltd - 9780415541671 - May 15, 2012
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Skalen, Per (Stanford University, USA)
Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research 1st edition

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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

1 Line drawings, black and white; 1 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2012
ISBN13 9780415541671
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 150 × 220 × 10 mm   ·   380 g
Language English  

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