Tell your friends about this item:
Managing Service Firms: The Power of Managerial Marketing - Routledge Interpretive Marketing Research Skalen, Per (Stanford University, USA) 1st edition
Price
$ 34.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 14 - 24
Get notified about new Skalen, Per (Stanford University, USA) releases
Our customers say:
Add to your iMusic wish list
Managing Service Firms: The Power of Managerial Marketing - Routledge Interpretive Marketing Research
Skalen, Per (Stanford University, USA)
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
198 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 27, 2015 |
| ISBN13 | 9781138864122 |
| Publishers | Taylor & Francis Ltd |
| Pages | 198 |
| Dimensions | 150 × 220 × 10 mm · 272 g |
| Language | English |
More by Skalen, Per (Stanford University, USA)
Show all
Mere med samme udgiver
See all of Skalen, Per (Stanford University, USA) ( e.g. Paperback Book and Hardcover Book )