Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research - Skalen, Per (Stanford University, USA) - Books - Taylor & Francis Ltd - 9780415416696 - December 20, 2007
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Skalen, Per (Stanford University, USA)
Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research 1st edition

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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

208 pages, 1 black & white illustrations, 1 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2007
ISBN13 9780415416696
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 222 × 178 × 17 mm   ·   540 g
Language English  

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