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Boomer Marketing: Selling to a Recession Resistant Market Chaston, Ian (University of Plymouth, UK) 1st edition
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Boomer Marketing: Selling to a Recession Resistant Market
Chaston, Ian (University of Plymouth, UK)
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
268 pages, 44 Line drawings, black and white; 2 Tables, black and white; 44 Illustrations, black and
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 4, 2009 |
| ISBN13 | 9780415489621 |
| Publishers | Taylor & Francis Ltd |
| Pages | 278 |
| Dimensions | 150 × 220 × 20 mm · 680 g |
| Language | English |
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