Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development - Routledge Research in Organizational Behavior and Strategy - Chaston, Ian (University of Plymouth, UK) - Books - Taylor & Francis Ltd - 9780415522748 - February 27, 2012
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Chaston, Ian (University of Plymouth, UK)
Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development - Routledge Research in Organizational Behavior and Strategy 1st edition

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The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

314 pages, 20 black & white illustrations, 20 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 27, 2012
ISBN13 9780415522748
Publishers Taylor & Francis Ltd
Pages 314
Dimensions 162 × 235 × 21 mm   ·   552 g
Language English  

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