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Boomer Marketing: Selling to a Recession Resistant Market Chaston, Ian (University of Plymouth, UK) 1st edition
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Boomer Marketing: Selling to a Recession Resistant Market
Chaston, Ian (University of Plymouth, UK)
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
280 pages, 44 black & white illustrations, 2 black & white tables, 44 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 2009 |
| ISBN13 | 9780415489638 |
| Publishers | Taylor & Francis Ltd |
| Pages | 278 |
| Dimensions | 156 × 233 × 15 mm · 438 g |
| Language | English |
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