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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing Liu, Xi (Tsinghua University, China) 1st edition
New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
136 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 20, 2021 |
| ISBN13 | 9780367235178 |
| Publishers | Taylor & Francis Ltd |
| Pages | 116 |
| Dimensions | 240 × 163 × 15 mm · 314 g |
| Language | English |