New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing - Liu, Xi (Tsinghua University, China) - Books - Taylor & Francis Ltd - 9780367235178 - July 20, 2021
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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing 1st edition

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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.


136 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2021
ISBN13 9780367235178
Publishers Taylor & Francis Ltd
Pages 116
Dimensions 240 × 163 × 15 mm   ·   314 g
Language English  

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