Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing - Liu, Xi (Tsinghua University, China) - Books - Taylor & Francis Ltd - 9781032594347 - December 12, 2025
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Liu, Xi (Tsinghua University, China)
Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing

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This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 12, 2025
ISBN13 9781032594347
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  

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