New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing - Liu, Xi (Tsinghua University, China) - Books - Taylor & Francis Ltd - 9781032036359 - January 9, 2023
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Liu, Xi (Tsinghua University, China)
New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing

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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

116 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 9, 2023
ISBN13 9781032036359
Publishers Taylor & Francis Ltd
Pages 116
Dimensions 150 × 220 × 10 mm   ·   250 g
Language English  

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