Postcolonial Marketing Communication: Images from the Margin - - Books - Springer Verlag, Singapore - 9789819702879 - May 9, 2025
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Postcolonial Marketing Communication: Images from the Margin

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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 9, 2025
ISBN13 9789819702879
Publishers Springer Verlag, Singapore
Pages 178
Dimensions 150 × 220 × 10 mm   ·   300 g
Editor Chaudhuri, Himadri Roy
Editor Das, Arindam
Editor Turkdogan, Ozlem Sandikci

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