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Postcolonial Marketing Communication: Images from the Margin 2024 edition
Postcolonial Marketing Communication: Images from the Margin
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 21, 2024 |
| ISBN13 | 9789819702848 |
| Publishers | Springer Verlag, Singapore |
| Pages | 178 |
| Dimensions | 150 × 220 × 20 mm · 449 g |
| Editor | Chaudhuri, Himadri Roy |
| Editor | Das, Arindam |
| Editor | Turkdogan, Ozlem Sandikci |