Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka - Charitha Harshani Perera - Books - Springer Verlag, Singapore - 9789811950193 - October 2, 2023
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Charitha Harshani Perera
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka 2022 edition

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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

275 pages, 16 Illustrations, color; 2 Illustrations, black and white; XVII, 275 p. 18 illus., 16 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 2, 2023
ISBN13 9789811950193
Publishers Springer Verlag, Singapore
Pages 275
Dimensions 156 × 235 × 20 mm   ·   450 g
Language English  

Mere med samme udgiver

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