Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka - Charitha Harshani Perera - Books - Springer Verlag, Singapore - 9789811950162 - October 1, 2022
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Charitha Harshani Perera
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka 2022 edition

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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

275 pages, 16 Illustrations, color; 2 Illustrations, black and white; XVII, 275 p. 18 illus., 16 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2022
ISBN13 9789811950162
Publishers Springer Verlag, Singapore
Pages 275
Dimensions 150 × 220 × 20 mm   ·   612 g

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