Dealing with Socially Responsible Consumers: Studies in Marketing - Jishnu Bhattacharyya - Books - Springer Verlag, Singapore - 9789811944567 - January 2, 2023
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Jishnu Bhattacharyya
Dealing with Socially Responsible Consumers: Studies in Marketing 2022 edition

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

520 pages, 53 Illustrations, black and white; X, 520 p. 53 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2023
ISBN13 9789811944567
Publishers Springer Verlag, Singapore
Pages 564
Dimensions 219 × 155 × 41 mm   ·   890 g
Editor Bhattacharyya, Jishnu

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