Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science - Jishnu Bhattacharyya - Books - Taylor & Francis Ltd - 9780367553630 - September 27, 2021
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Jishnu Bhattacharyya
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science 1st edition

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Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.

912 pages, 81 Line drawings, black and white; 81 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 27, 2021
ISBN13 9780367553630
Publishers Taylor & Francis Ltd
Pages 944
Dimensions 236 × 174 × 52 mm   ·   1.44 kg
Language English  
Editor Balaji, M.S.
Editor Bhattacharyya, Jishnu
Editor Hewege, Chandana R.
Editor Kumar Dash, Manoj
Editor Marc, Lim Weng

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