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The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals Diana Derval Second Edition 2022 edition
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The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals
Diana Derval
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.
165 pages, 6 Illustrations, black and white; X, 165 p. 6 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 10, 2022 |
| ISBN13 | 9783662637944 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 322 |
| Dimensions | 242 × 159 × 28 mm · 668 g |
| Language | English |
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