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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future - Business Guides on the Go Diana Derval 2023 edition
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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future - Business Guides on the Go
Diana Derval
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).
118 pages, 36 Illustrations, color; XXIV, 118 p. 36 illus. in color. Book + Online Course.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 25, 2023 |
| ISBN13 | 9783031258220 |
| Publishers | Springer International Publishing AG |
| Pages | 118 |
| Dimensions | 150 × 220 × 20 mm · 340 g |
| Language | English |
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