A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics - Marko Sarstedt - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662567067 - September 28, 2018
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Marko Sarstedt
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics 3rd ed. 2019 edition

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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

396 pages, 106 Illustrations, color; 70 Illustrations, black and white; XVII, 396 p. 176 illus., 106

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2018
ISBN13 9783662567067
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 396
Dimensions 164 × 241 × 29 mm   ·   786 g
Language German  

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