A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics - Marko Sarstedt - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662519813 - September 17, 2016
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Marko Sarstedt
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Softcover reprint of the original 2nd ed. 2014 edition

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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

369 pages, 119 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2016
ISBN13 9783662519813
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 347
Dimensions 155 × 235 × 20 mm   ·   563 g
Language German  

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