Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation - Oliver Vogler - Books - Springer Fachmedien Wiesbaden - 9783658502447 - May 15, 2026
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Oliver Vogler
Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation

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This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2026
ISBN13 9783658502447
Publishers Springer Fachmedien Wiesbaden
Pages 300
Dimensions 150 × 220 × 10 mm   ·   559 g
Language German  

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