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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior Livia Rainsberger 2023 edition
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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
Livia Rainsberger
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.
259 pages, 34 Illustrations, color; 4 Illustrations, black and white; XXIII, 259 p. 38 illus., 34 il
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 17, 2024 |
| ISBN13 | 9783658391980 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 259 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
| Language | English |
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