The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior - Livia Rainsberger - Books - Springer Fachmedien Wiesbaden - 9783658391959 - February 16, 2023
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Livia Rainsberger
The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior 2023 edition

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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.

259 pages, 34 Illustrations, color; 4 Illustrations, black and white; XXIII, 259 p. 38 illus., 34 il

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 16, 2023
ISBN13 9783658391959
Publishers Springer Fachmedien Wiesbaden
Pages 259
Dimensions 150 × 220 × 20 mm   ·   657 g
Language English  

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