Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics - Giovanni Vecchiato - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642436765 - June 23, 2015
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Giovanni Vecchiato
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics 2013 edition

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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

136 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 23, 2015
Original release date 2013
ISBN13 9783642436765
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 136
Dimensions 155 × 235 × 8 mm   ·   226 g
Language German  

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