Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics - Giovanni Vecchiato - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642380631 - May 23, 2013
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Giovanni Vecchiato
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics 2013 edition

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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

120 pages, 55 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 23, 2013
ISBN13 9783642380631
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 136
Dimensions 155 × 235 × 15 mm   ·   362 g
Language German  

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