Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation - Management for Professionals - Federico Rajola - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642435645 - June 23, 2015
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Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation - Management for Professionals 2nd ed. 2013 edition

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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance.


181 pages, 14 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 23, 2015
Original release date 2013
ISBN13 9783642435645
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Business Aspects
Pages 181
Dimensions 155 × 235 × 11 mm   ·   281 g
Language German  

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