Procurement Marketing: A Strategic Concept - Udo Koppelmann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642084133 - December 3, 2010
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Udo Koppelmann
Procurement Marketing: A Strategic Concept Softcover reprint of hardcover 1st ed. 1998 edition

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.

196 pages, 1 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2010
ISBN13 9783642084133
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 184
Dimensions 155 × 235 × 10 mm   ·   281 g
Language German  
Translator Luders, A.

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