Procurement Marketing: A Strategic Concept - Udo Koppelmann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540644590 - July 16, 1998
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Udo Koppelmann
Procurement Marketing: A Strategic Concept 1998 edition

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.

184 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 1998
ISBN13 9783540644590
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 184
Dimensions 156 × 234 × 12 mm   ·   458 g
Language English   German  
Translator Luders, A.

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