Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming - Robert Stefko - Books - Peter Lang AG - 9783631897867 - May 30, 2023
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Robert Stefko
Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming New edition

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The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.

170 pages, 18 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2023
ISBN13 9783631897867
Publishers Peter Lang AG
Pages 170
Dimensions 209 × 146 × 13 mm   ·   238 g
Language German  

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