Differing Outlook of Contemporary Advertising -  - Books - Peter Lang AG - 9783631803714 - November 29, 2019
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Differing Outlook of Contemporary Advertising New edition

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Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.


296 pages, 93 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2019
ISBN13 9783631803714
Publishers Peter Lang AG
Pages 296
Dimensions 150 × 220 × 10 mm   ·   387 g
Language French  
Editor Aydinlioglu, OEmer

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