The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions - Ismet Burcak Vatansever Durmaz - Books - Peter Lang AG - 9783631792957 - January 27, 2020
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Ismet Burcak Vatansever Durmaz
The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions New edition

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Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

186 pages, 44 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 2020
ISBN13 9783631792957
Publishers Peter Lang AG
Pages 186
Dimensions 209 × 149 × 14 mm   ·   226 g
Language German  

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