Public Relations and Advertising Theories: Concepts and Practices - - Books - Peter Lang AG - 9783631766750 - November 28, 2018
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Public Relations and Advertising Theories: Concepts and Practices New edition

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The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.

424 pages, 103 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 28, 2018
ISBN13 9783631766750
Publishers Peter Lang AG
Pages 424
Dimensions 150 × 220 × 10 mm   ·   614 g
Language French  
Editor Aydin, Bayram Oguz
Editor Dugan, OEzlem
Editor Sahin, Emine

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