Marketing in the Digital Era - New Horizons in Management Sciences - - Books - Peter Lang AG - 9783631745458 - June 29, 2018
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Marketing in the Digital Era - New Horizons in Management Sciences New edition

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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

172 pages, 28 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 29, 2018
ISBN13 9783631745458
Publishers Peter Lang AG
Pages 172
Dimensions 214 × 152 × 23 mm   ·   328 g
Language French  
Series Editor Sulkowski, Lukasz

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