Customer Relationship Management: Organizational and Technological Perspectives - Federico Rajola - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540440017 - March 19, 2003
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Federico Rajola
Customer Relationship Management: Organizational and Technological Perspectives 2003 edition

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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

172 pages, 13 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2003
ISBN13 9783540440017
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 172
Dimensions 155 × 235 × 12 mm   ·   439 g
Language English  

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