Energy Branding: Harnessing Consumer Power - Friðrik Larsen - Books - Springer International Publishing AG - 9783319861012 - August 2, 2018
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Friðrik Larsen
Energy Branding: Harnessing Consumer Power Softcover reprint of the original 1st ed. 2017 edition

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Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

173 pages, 4 Illustrations, black and white; XIII, 173 p. 4 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 2, 2018
ISBN13 9783319861012
Publishers Springer International Publishing AG
Pages 173
Dimensions 150 × 220 × 10 mm   ·   231 g
Language German  

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