Energy Branding: Harnessing Consumer Power - Friðrik Larsen - Books - Springer International Publishing AG - 9783319571973 - June 21, 2017
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Friðrik Larsen
Energy Branding: Harnessing Consumer Power 1st ed. 2017 edition

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Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

173 pages, 4 Illustrations, black and white; XIII, 173 p. 4 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2017
ISBN13 9783319571973
Publishers Springer International Publishing AG
Pages 173
Dimensions 150 × 220 × 20 mm   ·   376 g
Language German  

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