Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services - Anna Antczak - Books - Springer International Publishing AG - 9783319856995 - August 1, 2018
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Anna Antczak
Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services Softcover reprint of the original 1st ed. 2017 edition

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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

160 pages, 11 Illustrations, black and white; XVII, 160 p. 11 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2018
ISBN13 9783319856995
Publishers Springer International Publishing AG
Pages 160
Dimensions 150 × 220 × 10 mm   ·   241 g
Language German  

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